Introduction to the Program

This 100% online course teaches marketers, solopreneurs, and small businesses how to tap into the powerful potential of influencer marketing to generate brand awareness, backlinks & sales. Learn the fundamentals of influencer marketing while earning an online certification from Branderella Education.

Why Influencer Marketing

• Influencer Marketing is a technique suitable for big & small companies alike

• Influencer marketing is adapted to a variety of marketing budgets

• Influencer marketing is a high leverage marketing technique that, according to WGSN Trend forecasting authority, can yield up to 15X the Return on Investment (RIO) compared to traditional marketing

• Influencer marketing is a promotional strategy that generates numerous backlinks important for Google Rankings

• Influencer Marketing is a rising worldwide trend as seen by Google Trends website

Who This Program Will Benefit

• Entrepreneurs & small business owners wanting to learn new techniques to generate sales & awareness in the contemporary digital landscape

• Marketers wishing to update their knowledge & skills by keeping their finger on the pulse of the latest marketing trends

• Individuals wishing to change career & or pursue a digital career as influencer marketers

Program Content

In this lesson, we are going to introduce the concept of influencer marketing. Next, we're going to hear some success stories from the application of influencer marketing. Then, we're going to discuss the significance of influencer marketing in 2020 and beyond. Next, we will identify the four types of influencers. Then we will determine strategies for identifying influencers for your brand. Next, we are going to compare influencers to brand ambassadors. Then we are going to learn how to form collaborations with influencers. Then we will discuss the different ways in which you can compensate influencers. And finally, we are going to discuss how you can make the most of your Influencer agreements.

Exam & Assessment

The Exam component is optional but required to obtain certification. The exam component consists of:

• Completion of exercises & tasks aimed at activating theoretical concepts

• 80% Success on a 30-minute multiple-choice exam

• 10-Minute video conferencing interview

Course Duration

• 6 Total study hours

• Self-paced program

• Certification option available for 12 months after the date of purchase